For BJJ & MMA Gym Owners

They messaged
at 9pm.
You saw it
in the morning.

Meet Alex — your gym's always-on front desk. She responds in seconds, books trial classes, and follows up automatically. So you don't have to.

A
Alex · Torres BJJ
● Online now
Jake
Hey do you have classes for beginners? Never done BJJ before
Hey Jake! Perfect timing — our 6pm Fundamentals class is designed for people who've never trained before. First class is always free 🥋 Does Monday or Wednesday work?
Monday works!
Nice! I'll text you a reminder the day before — what's your number?
561-555-1234
You're all set! Monday 6pm Fundamentals. Bring workout clothes and water. See you then! 🤙
Alex is replying...

Four ways gyms lose students
before they ever step on the mat

You're the head coach, the billing guy, the social media guy, the marketing guy. Something has to give — and it's usually the leads.

01
The slow reply
Most inquiries go cold within 5 minutes. You're teaching class. Your phone is in a bag. By the time you see the message, they've already booked a trial somewhere else.
"A lead contacts you and doesn't hear back for days. By then, they've already tried the gym down the street."
02
The forgotten follow-up
Trial class went great. They loved it. You meant to reach out the next day. Life happened. A week later they joined somewhere else — the only gym that bothered to follow up.
"The trial class went great. Nobody reached out afterward. The gym waits. The student waits. Nobody wins."
03
The no-show
They booked a trial. Life happened. Nobody sent a reminder. 40–60% of BJJ trial bookings end in no-shows — almost all recoverable with one simple text the day before.
"Most no-shows aren't lost leads. They're leads nobody reminded."
04
The blind spot
Instagram? Messenger? Your website? You're putting time and money in everywhere with no way to see what's converting. So you can't fix it. You just keep guessing.
"You're making marketing decisions with no data. That's expensive guessing."

She handles
your front desk.
You handle the mats.

Alex isn't a chatbot that spits out scripted replies. She sounds like someone who works at your gym — knows your schedule, your pricing, your coaches. She handles the front desk so you don't have to hire for it. And unlike a hire, she won't quit, won't steal your members, and works 24/7.

Responds in seconds — not hours

Every message on Instagram, Facebook Messenger, and your website gets an immediate reply. Day, night, weekends. No exceptions.

📅

Books the trial class for you

Alex qualifies interest, offers the right class, and locks in the booking — including getting their number for the reminder.

📲

Texts a reminder 24 hours before

Automated reminder the day before class. Dramatically reduces no-shows. The prospect feels cared for. You didn't touch a thing.

🔁

Follows up the day after

Attended? She converts. Didn't show? She re-engages. The right message at the right time — automatically.

🛡️

Escalates anything complex to you

Billing, injuries, competition team — Alex hands off immediately with their contact info ready. She never overreaches.

Alex lives on
📸
Instagram DMs
Handles every DM automatically
💬
Facebook Messenger
All messages, instantly answered
🌐
Website Chat
Capture visitors before they leave
🎵
TikTok DMs
Respond to every message from your videos
📱
WhatsApp
One more way students can reach you
For new prospects
✓ Pricing questions
✓ Class schedules
✓ Trial bookings
✓ Kids programs
✓ Beginner FAQs
✓ What to bring
✓ Location & parking
✓ Membership info
Also answers your members' daily questions
You know the ones. The same five messages, every single day.
"Is it gi or no-gi tonight?"
"Is there open mat Saturday?"
"What time does class start?"
"Is class cancelled this week?"
Alex handles all of it. You stop answering the same question for the tenth time today.

From first message to paying member —
automatically

1
Someone reaches out
DM on IG, Messenger, or your site chat. Alex replies within seconds.
2
Alex qualifies & books
She learns what they need, picks the right class, and locks in the trial.
3
Reminder goes out
24 hours before class, they get a text with everything they need to show up.
4
You teach class
You're on the mats. Alex notifies you who's coming. You coach. That's your job.
5
Follow-up fires
Day after class, Alex checks in — converting attended, re-engaging no-shows.

Why response speed is everything

391%
higher conversion rate when a gym responds within minutes instead of hours
5 min
the window to re-engage a prospect before they move on to the next option
70–90%
of white belts quit in their first 6 months — many never get a single follow-up after their trial

Full visibility. Almost zero work.

Every trial, every channel, every conversion — in one clean dashboard. See exactly what's working without touching a spreadsheet.

yourgym.alex-dashboard.com
Torres BJJ Owner Dashboard — KPIs, charts, trial pipeline, and signup table
Trial pipeline — first message to signed member
Channel breakdown — see what's driving signups
Full transcripts — read every conversation
Attendance tracking — with reminder stats
Request updates — change Alex without calling anyone
Coach Diego Torres — Brown Belt, Renzo Gracie Lineage
🤙 Built by a gym owner, for gym owners
Diego Torres
Brown Belt · Renzo Gracie Lineage · 4+ Years Coaching

Diego is a brown belt under the Renzo Gracie lineage with over 4 years of coaching experience, an IBJJF Open medalist, and a regional competition champion. But competition isn't what drives him. Teaching is.

When he started planning to open his own gym, one thing kept coming up in every conversation with other owners: they were losing students before they ever stepped on the mat. Unanswered DMs. Forgotten follow-ups. No-shows that nobody reminded. Coaches spending more time on their phones than on the mats.

So Diego built the system he knew he'd need. Alex started as a tool for his own gym, a way to make sure no one who reached out ever got left on read. Then other coaches started asking for it.

"Jiu-jitsu changed my life. My goal is to share that transformation with every person who walks through our doors — and Alex makes sure none of them slip through the cracks." — Diego Torres, Torres BJJ
"Doesn't it feel robotic? BJJ is built on human connection."

You're right. BJJ is built on human connection. Alex doesn't replace that. She makes sure people actually show up for it.

The connection happens on the mats — with you, your coaches, and your community. Alex handles the stuff that was getting in the way of that: the unanswered messages at 9pm, the follow-up you meant to send but forgot, the no-show nobody reminded.

She frees you up to be more human, not less.

What Alex will never do
Use pressure tactics or false urgency
Follow up someone who said no
Give medical advice or discuss injuries
Handle billing, complaints, or sensitive issues
What Alex always does
Hands off anything sensitive to you — with the prospect's contact info ready
Tells people she's an assistant if directly asked — no deception, ever

Get back to coaching.
Get back to your life.

Alex is ready to work for your gym. Setup takes 24 hours. No contracts, no tech skills required. Costs less than a part-time front desk hire — and she never calls in sick.

Book a Demo
We set everything up for you. You just show up and coach.